Louis Vuitton - Holiday 2021Creative Direction by Roman CoppolaDirected by Augustus Punch

In this Louis Vuitton global campaign, LA\PAC has developed the creation, the art direction and managed the production of its film, digital and print campaigns to deliver about 150 assets. A six-month work with a dedicated team. The concept of the film was born from a collaboration with Creative Director Sebastiaan Vermeul : The Louis Vuitton Holiday House. A house fully inspired by the Louis Vuitton universe. As we follow the actress Stacy Martin, we explore it and discover an exclusive world. "It is an experience halfway between dream and reality, open to all those who – as Sebastiaan puts it- have kept the imagination, the fantasy and the astonished gaze of children who look forward to discovering their presents.” That is the emotion that pervades the whole film.
Behind The Scenes - Ski Set