Citroen The DreamerDirected by Fredrik Bond
Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality to highlight the comfort, technology and design of the brand’s flagship SUV.
Directed by Fredrik Bond, the campaign borrows the structure of a cinematic classic - the endlessly repeating dream - to dramatise a simple idea: some cars are so comfortable and desirable, they feel unreal. The film opens with a man waking up to the familiar sound of his alarm clock and the nostalgic chords of 'Reality' by Richard Sanderson. Outside his window, however, nothing is familiar: a passing oversised garden gnome, giant floating teacups, and finally the new Citroën C5 Aircross itself.
Directed by Fredrik Bond, the campaign borrows the structure of a cinematic classic - the endlessly repeating dream - to dramatise a simple idea: some cars are so comfortable and desirable, they feel unreal. The film opens with a man waking up to the familiar sound of his alarm clock and the nostalgic chords of 'Reality' by Richard Sanderson. Outside his window, however, nothing is familiar: a passing oversised garden gnome, giant floating teacups, and finally the new Citroën C5 Aircross itself.
