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23/03 Steve Rogers x Adobe Experience Cloud 21/03 « Regret Nothing » directed by Andreas Nilsson for Hornbach 20/03 « L’aventure d’une vie » directed by Reynald Gresset 16/03 Ian Pons Jewell for Smart Electric Drive 07/03 Welcome Matthieu Mantovani 03/03 “What Are Girls Made Of?” directed by David Wilson 01/03 La Banque Postale directed by AB/CD/CD 24/02 John McTiernan – 2nd round
23/03

Steve Rogers x Adobe Experience Cloud

adobe

A Bank Heist Goes Terribly Wrong Thanks to Adobe’s ‘Excellent’ Customer Experience Tools. A funny spot directed by Steve Rogers trough Goodbye Silverstein & Partners . Produced by Biscuit. More here.

21/03

« Regret Nothing » directed by Andreas Nilsson for Hornbach

hornbach-hed-2017

The new Hornbach campaign encourages you to try. Projects can be hard to achieve and sometimes just ends horribly wrong – as the man in the spot. Whatever : just do it, and never regret.  A delicious spot directed by Andreas Nilsson who understood the fun in doing things by ourselves. Produced by Czar Amsterdam, through Heimat. 

20/03

« L’aventure d’une vie » directed by Reynald Gresset

leroy merlin

Aboard their house, floating through wild landscapes, a young couple have to deal with life hazards. The director Reynald Gresset illustrates the journey of a life thanks to a poetic and moving direction. Inspired by movies as Up by Pixar, the director recreates a dream world. « L’aventure d’une vie » is a beautiful metaphor of life imagined by BETC Shopper. 

16/03

Ian Pons Jewell for Smart Electric Drive

PInata

Ian Pons Jewell directed a couple of new fun spots for Smart Car. A warm atmosphere and a bear, an idyllic beach and a piñata. Both metaphors of perfection, just as the new smart forty electric drive. A work for Smart car through DDB and produced by Anorak. 

07/03

Welcome Matthieu Mantovani

mercedes_encounter_boy

Born in Paris, Matthieu Mantovani first started working as the assistant of the legendary fashion photographer Paolo Roversi. His directing career started when he became a member of the successful collective ZOO and it made him want to direct his own films. He worked on many different projects (music videos for Sebastien Tellier, Vianney) and for many clients such as Mercedes, VW, Peugeot. Matthieu tells stories in a very ingenious way, creating intimate worlds with sensitivity and humour, qualities that definitely speak to us here at La Pac.

03/03

“What Are Girls Made Of?” directed by David Wilson

nike women

The new Nike Women Russia musical directed by David Wilson and created by Wieden+Kennedy Amsterdam, redefines Girl Power, Russian style. The cover of the Russian song «what kids are made of» breaks the rules and becomes a real feminist anthem.

#youraremadeofwhatyoudo

01/03

La Banque Postale directed by AB/CD/CD

banquepostale

La Banque Postale is taking a new approach : a people’s bank, responsible and involved, following each step of its clients’ lives. Therefore, the French duo created a real and organic world thanks to a mix of complex camera work combining reality, animated illustrations and cgi. An ethereal atmosphere and a flowing narrative, the unique touch of this talented duo. A campaign by Saatchi Gad, produced by La Pac

24/02

John McTiernan – 2nd round

ghost recon

14 years after his work on PredatorDie Hard, The Hunt for Red October… and Rollerball, John McTiernan is back with a 2nd project for Ubisoft produced by LA PAC through DDB° Paris agency: « Ruthless ».  The editing is totally gripping. Hold your breath, this latest film depicts the confrontation between cartel : tension, action, suspense and justice. The picture is beautifully lit, typical of John Mc Tiernan’s very recognizable style.