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17/05 Sebastien Loeb x Peugeot 208 14/05 Youness Benali x SANE 26/04 Yorina x Nathalie Canguilhem 16/04 ICM « #ShakeParkinsonsOff » 30/03 DeLaurentis x AB/CD/CD 16/03 Smart directed by Los Perez 15/03 Andreas Nilsson up with OVO Energy 15/03 Arcade fire x David Wilson
17/05

Sebastien Loeb x Peugeot 208

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Award-winning director Gary Freedman first film at La PAC ! In a self-aware parody of classic car advertising for #Peugeot208 introducing Sébastien Loeb.

14/05

Youness Benali x SANE

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« I know that this topic is not an easy one to deal with, nor seek help for and I’ve seen the devastating effect it can cause. Hopefully this film can raise awareness and make people realise that it’s ok to ask for help. » Youness Benali directed this powerful spot for mental health charity SANE, « #LetMeTalk » produced by The Sweet Shop.

 

26/04

Yorina x Nathalie Canguilhem

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INCANDESCENT. ORCHESTRAL. GRAPHIC.
Yorina’s first EP « Wild as a horse » directed by Nathalie Canguilhem.

16/04

ICM « #ShakeParkinsonsOff »

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Discover Tom’s life : the hero of the #ShakeParkinsonsOffexperience. A moving film directed by James Lees for ICM – Institut du Cerveau et de la Moelle épinière by Publicis Conseil. Produced by Jerome Denis & Eric Lipchitz // LA PAC.

 

30/03

DeLaurentis x AB/CD/CD

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An Alien, a little girl, a crime scene. AB/CD/CD describe it as « a classic shooting situation ». Their last futuristic music video directed for « A big part of a big sun » by DeLaurentis reminds us of a « black mirror » episode and closely sticks to the cinematic, lunar and ethereal ectronica pop style of this french singer-songwriter.

16/03

Smart directed by Los Perez

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Stand out with the last Smart’s spot « Don’t fit in » directed by Los Pérez, imagined by BBDO Group Germany and produced by Bigfish Filmproduktion.

15/03

Andreas Nilsson up with OVO Energy

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Cacophonic and provocative, Andreas Nilsson / Biscuit & Creative Studio Uncommon team up with OVO Energy for this ad urging action to fight climate change.

15/03

Arcade fire x David Wilson

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« I love working with Arcade Fire. Bringing a creative response to their vision is something beautiful. Their belief and self-confidence have made this experience one of the best of my career. » David Wilson / The Directors Bureau directed the last Arcade Fire’s double video « MONEY + LOVE », starring Toni Colette.