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06/01 AB/CD/CD x LA PAC x BETC x DECATHLON 05/01 28 Million Views for Valentino Khan directed by Ian Pons Jewell 04/01 The top 10 directors in the 2016 Campaign Magazine 15/12 The power of the pickle by Thomas Leisten Schneider 07/12 Kinga Burza has joined the team. 05/12 Eurobest Results 29/11 « Deja-vu 2 » Steve Rogers x DDB Paris 28/11 « The solar Christmas Experience » directed by Stylewar
06/01

AB/CD/CD x LA PAC x BETC x DECATHLON

DECATH

Shortly after joining LA PAC , AB/CD/CD directs the new Decathlon campaign with BETC Paris. Impressive staging and decor reveal the different steps of the production of a backpack, all of this in one single sequence-shot. 

Futuristic, pop and efficient.

05/01

28 Million Views for Valentino Khan directed by Ian Pons Jewell

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Ian Pons Jewell Valentino Khan music video is the most viewed Staff Pick Music Video on Vimeo, EVER. Now on 28 Million Views! Congrats to him.

04/01

The top 10 directors in the 2016 Campaign Magazine

garyfreedmanandreasnillson

Our director Gary Freedman who « demonstrated consistent quality and breadth, whether it was cinematic films for Heineken and Harvey Nichols or a comedic turn for Foster’s ». And Andreas Nilsson who « has a surreal style that makes his films stand out. We remember his direction also livened up TK Maxx’s Christmas ad and, in Germany, an Aldi spot about a party of the gods was a true original ». More here.

Congrats guys. Excited to see what’s happened in 2017.

15/12

The power of the pickle by Thomas Leisten Schneider

reitzel

Simple, short, funny and effective, this new film directed by Thomas Leisten Schneider for Hugo Reitzel shows us that a simple pickle has a real power of attraction. Produced by Kiss & Kill Switerzland. And, it is on BestAds.

07/12

Kinga Burza has joined the team.

kinga

The Paris-based Australian director has joined La Pac. She has directed successful and awarded videos for artists such as Katy Perry, Calvin Harris, Marina and the Diamonds, Ellie Goulding, Gabrielle Aplin, La Roux, Lana Del Rey, The Thrills and most recently for Dua Lipa… Fashion and content films along with commercials for Kate Spade, Katie Eary for River Island, Morgan, Ellery, Chloé, ID… We are thrilled to have her join the team. Stay tuned, beautiful things are coming.

05/12

Eurobest Results

eurobest

Gary Freedman’s film « Jackie » for Heineken by Publicis Italy produced by Anorak Berlin has been awarded in Film w/ a GOLD Eurobest. And w/ one bronze, 3 silver and shortilsted in Film Craft.

Marcus Svanberg’s film « Le Bon » for Lidl by Ingo Stockholm produced by Standart has been awarded with gold & bronze Eurobest in Outdoor. It also received two silver Eurobest in Entertainment and Media. 

« Made by Sweden – Prologue by Zlatan » directed by Adam Berg & « A-Z the inner voice » directed by Philippe Tempelman for the agency Forsman & Bodenfors Gothenburg are both shortlisted in Film craft for cinematography. They were produced by Indio Stockholm and the service production was La Pac.

Ian Pons Jewell‘s film for Hornbach « Your project only belongs to you » by Heimat is in the Film Craft short list twice for Cinematography & Editing.

Lastly, “B.E.N” by CLMBBDO for SSVP, directed by David Wilson, is in the Film Craft short list.  

29/11

« Deja-vu 2 » Steve Rogers x DDB Paris

dondorganes

« Deja-vu 2 » directed by Steve Rogers is online. This new film parodies the perfect cliché of an American horror film in order to deal with a sensitive topic : organ donation. A campaign for Agence de la biomédecine by DDB Paris and produced by LA PAC. Now let’s all scream… and share!

28/11

« The solar Christmas Experience » directed by Stylewar

eon

M&C Saatchi Stockholm launched this new campaign for E.ON Sweden by Saatchi Stockholm directed by Stylewar. The solar-powered Christmas stunt cleverly reminds consumers that solar power is still a viable energy source, even in the dead of winter.  An illuminated Christmas, yet with environmental concern.