Sound OFF

News

See allClose news
19/05 Steve Rogers x La Pac x Publicis for Orange. « Faites tomber les murs » 19/05 Clay Weiner x Biscuit x AMV BBDO for Malteasers. Very witty. 19/05 Christopher Riggert x Biscuit x BBDO New York. General Electric are ready for a downpour of octopuses, of course. 19/05 BIENVENUE//WELCOME to La PAC, Reynald Gresset! 22/04 Samuel Benchetrit x Deezer x Australie. All the music you like, and all the music you used to like… 20/04 Clay Weiner x Dollar Shave Club x Biscuit 20/04 INCREDIBLE MACHINES: Kathryn Ferguson x Selfridges. Celebrating everyBODY. 20/04 Focus Creeps x Levi’s SS16 Collection. High-energy, cool scenes.
19/05

Steve Rogers x La Pac x Publicis for Orange. « Faites tomber les murs »

Capture d’écran 2016-05-19 à 13.09.56

New spot for Orange’s New Livebox directed by the one and only Steve Rogers. Clean, esthetic visuals and a touching story about young love and advanced technology. Produced by Jerome Denis.

19/05

Clay Weiner x Biscuit x AMV BBDO for Malteasers. Very witty.

00000014092

In these two spots for Malteasers, Clay Weiner, Biscuit and AMV BBDO envoke great wit and show how those little chocolate treats can be the perfect punchline to a joke OR a sassy break-up.

19/05

Christopher Riggert x Biscuit x BBDO New York. General Electric are ready for a downpour of octopuses, of course.

Capture d’écran 2016-05-19 à 12.42.13

It’s « Raining Octopuses » and who’s there to handle it still, General Electric. This environmental-slanted spot holds its own pace and story, to create really quite memorable viewing.

19/05

BIENVENUE//WELCOME to La PAC, Reynald Gresset!

13061965_1000049830084713_4716377228923421220_n

Currently based in Los Angeles, this talented French director is joining our wonderful team. Expect big things!

22/04

Samuel Benchetrit x Deezer x Australie. All the music you like, and all the music you used to like…

Capture d’écran 2016-04-22 à 18.53.22

Directed by Samuel Benchetrit via Australie for Deezer. As part of its new TV campaign, having signed with ad agency Australie, Deezer have released 3 new spots that highlight the superiority of a Deezer subscription to the voices sung into hairbrushes, pingpong bats or in the car with a girlfriend. It’s worth the €9,99 a month to save yourself the screeching…

Produced by yours truly, La Pac.

20/04

Clay Weiner x Dollar Shave Club x Biscuit

Capture d’écran 2016-04-20 à 19.06.44

Of course, if a man shaves with the right product, you can woo an airhostess, make history in space or it might even be more important than the birth of your first child. An amusing set of spots directed by Clay Weiner for Dollar Shave Club.

20/04

INCREDIBLE MACHINES: Kathryn Ferguson x Selfridges. Celebrating everyBODY.

6f03a600-e874-0133-8004-0e31b36aeb7f

« Men dream of women, men look at women, women watch themselves being looked at, women constantly meet glances reminding them of how they look or how they should look, behind every look is a judgment, sometimes the look they meet is their own » – John Berger. Berger knew it and now the world is challenging it.

Selfridges, along with the talent of their resident campaign director Kathryn Ferguson, are contributing to the conversation about women and their complex relationship with their own physicality, in celebration of their new 37,000ft Body Studio. In the four minute short, visionary Michèle Lamy, model and body activist Naomi Shimada, WAH’s Sharmadean Reid, trans activist Charlie Craggs and Rusqsana Begum, a Thai boxing champion and designer of a hijab activewear collection, all strip back and pose in underwear whilst frankly discussing the unique perspective they have with their bodies and themselves.

Kathryn Ferguson, director of the film comments  » For so long underwear advertising has been dominated by sexualised imagery of women in heightened poses and impossible designs. When in reality, this is worlds apart from the everyday act of putting on your pants and the choices we make in the morning. I hope the film helps to cut through the noise and show amazing women appearing stripped back, as they are, speaking truthfully. All five have achieved great things and for that reason I wanted to go back to basics – finding out how they felt about themselves. I would love people to feel inspired by these women; leaving them more positive and celebratory of their own bodies. »

 

20/04

Focus Creeps x Levi’s SS16 Collection. High-energy, cool scenes.

levis_ss16_commuter_03

As per, Focus Creeps channels a distinct edge in this spot he directed for Levi’s Commuter SS16 Collection. And obviously, because its Levi’s these commuters aren’t your middle aged suits but young, hip, bike riders in classic beige and navy tones, riding down palm-tree lined boulevards at sunset. It’s cool and it’s well directed.