As the second chapter in the “Be Legacy” drive, the campaign kicks off with a TV ad directed by Andreas Nilsson, a director noted for his cinematic style which is demonstrated in the TV ad of the humble beginnings of Wimbledon and Stella Artois. Taking us back to Victorian London at a time when no one had ever heard of them, the advert playfully shows us that even the biggest legacies have to start somewhere.
This new spot by Thomas Leisten Schneider for Hugo Reitzel, simply titled « Mort de Rire » sees a run-of-the-mill guy in the grips of a laughing fit because, undoubtedly, gherkins are the life and soul of the party. Not to mention the beautiful red and green hues to match his cheery hawaian shirt (because he is so happy). The idea is simple, and the result is effective.
Directed by Noé (from paris), « Colorshow » is very much just that – a show of colour. Louane does her thing, all whilst her clothes and the instruments change colour according to the Maybelline make up that’s been chosen. Fun and energetic.
Ayse Altinok has directed a music video for the music producing collective Pigeon Horse Sex Tennis’s song « Busy Day », produced by Biscuit Filmworks, and it is something else. Very abstract and colourful, with casual groping and miscellaneous objects alike. The plotline is elusive but highly entertaining and the visual esthetics are intriguingly satisfying. Watch it and see what I mean!
A nifty, clean spot by André Chocron, showing the movement of donations through Croix Rouge. Produced by Jean-Gabriel Saint-Paul at La Pac, with our in-house post-prod team, Editors.
‘If Time Warner can change, so can you’ is their motivational slogan, and these spots make it seem like the most logical prospect. Humorous, well-directed and standard Stöller quality.
An atmospheric, highly stylised spot by Ian Pons Jewell for Otelo, bringing a multitude of black&white visuals from various fields of life to reinforce the idea that there is simply no need to choose at Otelo, everything is on offer.
New spot for Orange’s New Livebox directed by the one and only Steve Rogers. Clean, esthetic visuals and a touching story about young love and advanced technology. Produced by Jerome Denis.